JOIK

Ilus Cosmetics is proud to introduce JOIK to Australia. This natural cosmetic company from Estonia is not just providing beautiful handmade luxury natural cosmetics and bath products, but it is providing you with a link to the beautiful country of Estonia.

All JOIK products are hand-made in Estonia. All JOIK products are as natural as possible and caress the body with best ingredients, offering pleasure to mind and soul with beautiful design and excellent aromas.

JOIK’s Story

The name JOIK comes from the word „joik“– the ancient singing style of nature-loving Sami people. Joik carries on traditions, but is at the same time in constant development and in line with contemporary world. The company JOIK carries similar values – they appreciate ancient skills of using nature to the best advantage of health and wellbeing, but evolve continuously and create products that suit modern people and carry emotion.

JOIK story began in year 2005, when company founder Eva-Maria Õunapuu was searching for high-quality scented candles to burn during dark and cold autumn and winter nights. Finding suitable candles turned out to be harder than expected.

She did not want to burn petroleum-based paraffin candles and was constantly disappointed in the aromas of scented candles. The only solution she saw was to get into the exciting world of scented candles herself and learn to make high-quality, clean-burning candles that are true to the promised aroma.

She found a suitable alternative to paraffin in natural soy wax and the next step was to find desired aromas. The process of getting the candles exactly right was long and full of nuances. However, it was worth it and finally the candles turned out so good that other people loved them as well, so the idea to start selling them was born.

Step by step the hobby turned into a business and a successful company grew out of it. Over the years natural cosmetics were added to the line. Most important aspect of JOIK products has always been high-quality ingredients that are as natural as possible. A long process of research and testing precedes the launch of all new JOIK products.

Thanks to hard work JOIK is now the most successful Estonian natural cosmetics brand. JOIK products are now sold in 16 countries around the world.

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