Ilus cosmetics is Australian-owned company started in 2015 in Sydney, who is bringing amazing, unique and beautiful products to beautiful Australian people.

The Word “ILUS”

Ilus is the Estonian word for beautiful. Our decision to use Ilus comes from our Estonian heritage and who does not love beautiful products?

Our premium brand JOIK is also from Estonia. JOIK is natural, unique and well established worldwide (JOIK is sold in over 15 countries).

Where is Estonia?

Estonia is a country in the Baltic region of Northern Europe. It is bordered to the north by the Gulf of Finland, to the west by the Baltic Sea, to the south by Latvia  and to the east by Lake Peipus and Russia. Estonia is loved because of it’s pure nature and clean air. As according to PM10 Air Quality Index, Estonia is the cleanest country with least air pollution (index of just 11).


The main reasons why we love JOIK is definitely ingredients. JOIK uses purest, best and most effective ingredients. They do not use any mineral oils, silicones, parabens and other potentially harmful substances. All products are hand-made and packaged in small batches, what insures that final product is perfect. Oh, and I forgot to mention, that a lot of products are 100% natural and smell absolutely amazing!

Our Range

We try to keep our product range natural or organic because we believe that our skin. just like our body loves natural ingredients without unnecessary chemicals and nasties. We are also stocking couple of other amazing brands (Reniu, Wotnot, MOA) what we love and hopefully you are going to love as well! In case you know an amazing brand what we should definitely stock please let us know!

If you would like to know more or have any other questions please do not hesitate to contact us on